Did you know that a guy named Claud A. Hatcher made Royal Crown Cola way back in 1905? The first thing they made was Royal Crown Ginger Ale, which had ginger in it. Later on, they added other flavors like lemon, strawberry, and cane sugar. They were also the first to put soft drinks in cans and make a cola without caffeine in the 1950s!
But even with all these cool ideas and advertising, they didn’t make a lot of money because they didn’t try hard enough. Now, Keurig Dr. Pepper owns and sells RC Cola in the United States. In the rest of the world, it’s handled by RC Cola International.
Now, things are changing! The company that used to make RC Cola, called Royal Crown Bottling Corp., is getting a new name, Vision Beverage. Why? Because they’re stopping making and selling RC Cola and some other drinks owned by Keurig Dr. Pepper.
But here’s some good news. Royal Crown Bottling Corp. is working with Keurig Dr. Pepper to take back the rights to make and sell some other drinks like A&W Root Beer, Snapple, Sunkist, and Big Red. This change is going to happen probably in the third quarter of the year.
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Why Did RC Cola Decide to Change Its Business?
RC Cola, which was known as the Royal Crown Bottling Corp. in Evansville, has made some big changes recently. They changed their name, how they do business, where they operate, and even the number of people working there. Why? Well, they say it’s because the way people buy drinks has been changing a lot.
The folks at the company say that people are drinking different things now, and that’s making them change things up. The new plan is to focus on making drinks for other companies that don’t have their own factories to make drinks and put them in bottles or cans.
But don’t worry, if you like Red Bull or Fiji water, you’ll still be able to get those because Vision Beverage will keep selling them. They’ll also keep making and selling a drink called Ski in Evansville.
Nancy Hodge, who is the President of RC Bottling, had something to say about all these changes. She thinks these decisions are good for the company and the communities they serve. She says they’ve been working with RC for more than 60 years and have a big share of the market in the KDP franchise system. But things are changing, and they want to stay strong.
Nancy Hodge also believes that by making drinks for other companies, they can grow even more and meet the different kinds of drinks people want. So, they see a big chance to grow and do well as a company that makes drinks for others.
Will There Be Any New Flavors to Replace RC Cola?
RC Cola has been around for a whopping 117 years, and it’s got a taste that’s hard to beat. It’s unique, classic, and delicious, making it pretty tough for any new flavor or drink to take its place.
This cola is loved not just in one place but in over 70 countries around the world. Even though a lot has changed since it first came out in 1905, one thing remains the same: the South still gets hot, the stories are as long as ever, and Royal Crown Cola is just like many folks in the South remember it – full of interesting stories and a flavor that’s hard to resist. So, even though RC Cola is changing, it’s still going strong in its own special way!