Why Starbucks gold card discontinued – Did Starbucks get rid of it?

Noah Mitchell
By Noah Mitchell 9 Min Read
9 Min Read

How Did You Get a Starbucks Gold Card?

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Alright, let’s talk about how you could score one of those fancy Starbucks Gold Cards. It wasn’t something you could just walk in and buy, nope, you had to work your way up.

Step 1: Join the Rewards Program

First things first, you had to sign up for the Starbucks rewards program. When you started, you were at the “green” level. Think of it like a beginner’s level.

Step 2: Collect Points

To reach that awesome “gold” level, you needed to earn at least 300 points. You didn’t get the Gold Card right away; you had to earn it!

Step 3: Get Your Gold Card

Once you hit that magic number of 300 points, Starbucks would send you a Gold Card. It was like a badge of honor, something you could show off to your pals. Having a Gold Card was kind of like saying, “Hey, I’m a big Starbucks fan!”

Why Gold Cards Were Cool

Now, here’s the fun part. When you had a Gold Card, you got two stars for every dollar you spent at Starbucks. Those stars were like golden tickets. You could use them to get free drinks, coffee, or even snacks from Starbucks. It was like having a secret stash of freebies!

Unlimited Refills!

And get this – Gold Card holders could get unlimited in-store refills. That meant you could keep sipping on your favorite drink, even after you finished it. So, if you had a grande and it disappeared, no problem! You could get it refilled, on the house.

Exclusive Perks

There were also some super cool offers and deals that only Gold Card holders could enjoy. It was like being part of a special club with awesome perks.

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But remember, Starbucks decided to say goodbye to the Gold Card in 2019, so you can’t get one anymore. But hey, Starbucks still has plenty of tasty drinks and treats to enjoy!

Why Did Starbucks Say Goodbye to the Gold Card?

Okay, so you’re probably wondering why Starbucks decided to kick its Gold Card to the curb in 2019. Let’s break it down.

Everybody Gets a Shot

Before 2019, having a Gold Card meant you could get your drink refilled anytime and snag a freebie on your birthday. It was pretty sweet. But then, Starbucks changed things up. They started giving free stuff when you made a certain amount of purchases instead of using those points from the Gold Card. So, basically, they made it so that everyone could enjoy these perks.

The Mobile App Mystery

At first, people were confused because they couldn’t see their Gold Card membership on their Starbucks mobile apps. It was like, “Where did it go?” But Starbucks cleared things up and said, “Hey, we’re doing things differently now.”

No More Hierarchy

Here’s the big reason behind it: Starbucks didn’t want folks who didn’t visit Starbucks all the time to feel left out. See, with the Gold Card, it felt like there was a special club, and not everyone was invited. Some people thought, “Oh, I’m not a hardcore Starbucks fan, so maybe I shouldn’t go there.” Starbucks wanted to change that.

Leveling the Playing Field

So, they decided to ditch the Gold Cards and treat everyone the same. It didn’t matter if you were a daily Starbucks sipper or a once-in-a-while visitor – you could enjoy the same perks. That way, more people would feel welcome and buy drinks at Starbucks.

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Unlimited Refills Still a Thing

Even without the Gold Card, you could still get unlimited refills, which was a big draw for Starbucks fans. Even if Starbucks was a bit pricier than some other coffee spots, people were still attracted because of those refills.

In a nutshell, Starbucks waved goodbye to the Gold Card to make everyone feel like a VIP and to bring in more coffee lovers. It seems like it worked out pretty well for them!

In Conclusion: Goodbye to Gold Cards

So, there you have it! Gold Cards at Starbucks are now history. Everyone is on an equal playing field when they walk into Starbucks. This change has actually helped Starbucks grow.

Starbucks Treats Everyone the Same

Starbucks doesn’t have these special, exclusive customers anymore. They treat every single person equally, which has been a big part of why the company has been doing so well. No matter who you are, you can enjoy the cool offers and discounts at Starbucks.

Birthday Treats for All

And guess what? You can even get a free gift on your birthday, even if it’s your first time in a Starbucks store. Pretty awesome, right? It’s all about making every customer feel important and part of the Starbucks family.

So, there you have it – Starbucks is all about fairness and making sure everyone gets to enjoy the good stuff. Cheers to that!

Frequently Asked Questions

1. Why was the Starbucks Gold Card discontinued?

Starbucks did not discontinue the Gold Card program. However, they made some changes to the rewards program, and the Gold Card was renamed as the Starbucks Rewards Visa Card.

2. Did Starbucks get rid of the Gold Card?

No, Starbucks did not get rid of the Gold Card completely. The Card is now called the Starbucks Rewards Visa Card, and customers can still enjoy the benefits of the program, including free drinks, food, and bakery items.

3. What are the benefits of the Starbucks Rewards Visa Card?

The Starbucks Rewards Visa Card offers many benefits, including earning Stars on purchases, free drinks and food, birthday rewards, and early access to new products and events. Cardholders can also earn 1 Star for every $1 spent virtually anywhere, which can be redeemed for food and drinks at participating Starbucks stores.

4. How do I apply for the Starbucks Rewards Visa Card?

You can apply for the Starbucks Rewards Visa Card online or in-store. To apply online, visit the Starbucks website or download the Starbucks app and follow the prompts to sign up for the card. Alternatively, you can visit any participating Starbucks store to sign up for the card in person.

5. Are there any fees for the Starbucks Rewards Visa Card?

There are no annual fees for the Starbucks Rewards Visa Card. However, standard fees such as interest and late payment fees apply in the event of missed payments or carrying a balance on the card.

6. Can I still earn Stars without the Starbucks Rewards Visa Card?

Yes, Starbucks Rewards members can earn Stars and redeem them for rewards without the Starbucks Rewards Visa Card. Members can earn Stars by making purchases with their Starbucks App, registered Starbucks Card, or by using a Starbucks Rewards Visa Card.
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Hey, I'm Noah, a tech blog author specializing in writing articles on various Tech-related topics. With a strong background in digital marketing, I've witnessed firsthand how the age of the internet has revolutionized the way we consume and share information. Technology journaling allows me to explore and document these exciting advancements, keeping readers informed and inspired. Let's embark on this tech journey together!
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